Privacy Policy

Effective Date: September 23, 2020

Introduction

Plat Land Technology Inc. ("Plat", "Company", "us", "we", or "our"), a Delaware Corporation, operates https://plathq.com (this website) and the services accessible through it (all "Plat Services"). As you ("you", "your", "user", "customer", or "visitor") have just clicked our Privacy Policy, please carefully read the following pages before using Plat Services.

Our Privacy Policy governs your visit to and use of Plat Services, and explains how we collect, process, safeguard, and disclose information that results from your use of Plat Services. We also use cookies, share your data with third parties, and use third party service providers to process your data.

Our Terms of Service ("Terms") govern all use of our Plat Services, and together with this Privacy Policy, the Disclaimer(s), our Cancelation and Refunds Policies, and any other agreements posted on our Legal Page, constitute your agreement with us ("Agreement"). Unless otherwise defined in this Privacy Policy, the terms and definitions used in this Privacy Policy have the same meanings as in our Terms of Service. By accessing or using Plat Services, you agree to this Agreement. If you do not wish to agree, then please do not use Plat Services.

Types of Data Collected

We collect several different types of information, by ourselves and through third parties, for various purposes, including:

Personal Data

While using Plat Services, we may ask you to provide us with certain personally identifiable information ("Personal Data"). Personally identifiable information may include, but is not limited to:

  1. Email address
  2. Full name
  3. Telephone number
  4. Address, State, County, ZIP Code, City
  5. Cookies and Usage Data
  6. Credit or debit card information
  7. Business information
  8. Investment property addresses
  9. Your real estate information
  10. Your communications with us
  11. Your survey responses
  12. Optional information you choose to provide

We may use your Personal Data to contact you with newsletters, surveys, marketing, or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link.

We may also use your Personal Data to contact you to confirm transactions, make important announcements, provide our services (such as alerting you to deeds and mortgages recorded against your property), or when it is otherwise necessary. These communications will not be promotional in nature. As such, you may not be able to opt-out from them. If you do not want to receive these communications, you may deactivate or delete your account.

Please note that any communications with us, whether initiated by us or by you, are part of Plat Services, and are subject to this Privacy Policy and our Terms.

Usage Data

We may also automatically collect data, either directly or via a third party, generated by the use of Plat Services, from our infrastructure and system logs, or that your browser, email client, computer, mobile device, internet-connected device, phone, or tablet (collectively "device") sends when you visit Plat Services ("Usage Data"). This Usage Data may be combined with other Personal Data and may allow us to identify you, directly or indirectly, either individually or in combination with other information either in our possession or likely to come into our possession.

Usage Data may include, but is not limited to, your device location, your computer's IP (Internet Protocol) address, country of origin, device type, browser type, browser version, browser features, browser fingerprint, operating system, and operating system features, the request method, the server response, any email opens, any email clicks, the pages of our Plat Services that you visit and the order that you visit them in, the time and date of your visit, the time spent on those pages, the parts of those pages viewed, tracking IDs, device advertising identifiers, unique device identifiers, and diagnostic data.

Third Party Data

We may collect information from you about a third party, and you may provide us information about a third party. For the purposes of this paragraph, third parties include, but are not limited to, your family members, your customers, and your borrowers. You are responsible for this data, and you represent and warrant that you have the third party's permission to include their property in the Title Watch, consent to provide us this data, and authority to bind them to this Agreement. This Agreement will apply to both you and them, jointly and severally. If they no longer want their property included in the Title Watch, please remove that property from the Title Watch and/or delete the account.

Tracking and/or Cookies Data

Cookies are files, which may include a unique identifier, with a small amount of data, sent to your browser, from a website, and stored on your device. We may use cookies and other tracking technologies (collectively "Cookies"), including, but not limited to, pixels, clear GIFs, beacons, tags, scripts, advertising identifiers, and mobile device identifiers, to collect information and track activity on our Plat Services. We may also use cookies and other tracking technologies from third parties including, but not limited to, technical service providers, resource providers, payment processors, analytics providers, CRM companies, advertising companies, ad targeting companies, remarketing companies, retargeting providers, and social media companies, such as AWS, Google, Facebook, Fullstory, Hunter, Streak, Outbrain, and Taboola.

These Cookies, both first party and third party, may be used for multiple purposes, including, but not limited to, keeping session information, tracking resource usage, operating our services, allowing you to sign-in and make purchases, security, remembering your preferences and various settings, delivering our ads, targeting our ads, optimizing our ads, compiling ad audiences, tracking usage, tracking emails, and analyzing and improving Plat Services.

Information gathered from these Cookies may be stored on your device, our servers, or our third party providers' servers. This information may be combined, either by us or by a third party, with information from other Cookies, other information, other Data, and/or other Personal Data. In addition, these Cookies may allow the identification and tracking of your device over time and across websites.

You can instruct your browser to refuse cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of Plat Services.

Please note that you can also instruct your browser to delete any, some, or all cookies. However, this may prevent you from using some portions of Plat Services and/or require you to log in again. You may also be able to use browser settings, extensions, and/or content blockers to block tracking and/or analytics technologies. Please note that these browser settings, extensions, and/or content blockers may come with risks and concerns of their own, and that their use is at your own risk.

Use of Data

Plat Land Technology Inc. uses the collected data for various purposes:

  1. to provide and maintain Plat Services
  2. to notify you about changes to Plat Services
  3. to personalize your experience on Plat Services
  4. to allow you to participate in interactive features of Plat Services
  5. to provide customer support
  6. to gather analysis or information
  7. to improve existing Plat Services and add new Plat Services
  8. to monitor the usage of Plat Services
  9. to detect, prevent and address technical issues
  10. to target and optimize our advertising, marketing, and retargeting
  11. to secure Plat Services
  12. to detect and prevent fraud
  13. to fulfill any other purpose for which you provide it
  14. to fulfill our legal obligations
  15. to include into an aggregated statistical profile
  16. to resolve disputes
  17. to carry out our obligations and enforce our rights arising from any contracts, including Agreements, entered into between you and us, including for billing and collection
  18. to provide you with notices about your account and/or subscription, including expiration and renewal notices, email-instructions, etc.
  19. to provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information;
  20. in any other way we may describe when you provide the information
  21. for any other purpose with your consent

Retention of Data

We will retain your data, including Personal Data, Usage Data, Third Party Data, and Tracking and/or Cookies Data, for as long as is necessary for the purposes set out in this Privacy Policy.

If your account is terminated, disabled, or deleted, some or all of your data may be irreversibly deleted at any time after the closure is processed.

However, even after you edit or delete some data or your entire account, copies, duplicates, archives, backups, and older versions may remain on our systems and those of our Service Providers.

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, country, or other governmental jurisdiction, where data protection laws may differ from those of your jurisdiction. If you are located outside the United States, please note that we transfer the data to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Disclosure of Data

We may disclose personal information that we collect or you provide:

  1. We may be required to disclose your Personal Data to public authorities or law enforcement if required by law or in response to a valid request or order
  2. If we or our subsidiaries are involved in a merger, acquisition, asset sale, or other business transaction, your Personal Data may be transferred
  3. to our subsidiaries and affiliates
  4. to the contractors, categories of contractors, third parties, categories of third parties, service providers, and categories of service providers we use to support our business, including those described in this Agreement under the sections “Service Providers”, “Analytics, Advertising, Targeting, Retargeting, and Remarketing”, “Payments”, and “Other Service Providers”
  5. to fulfill the purpose for which you provide it
  6. to fulfill our objectives described in “Use of Data”
  7. for advertising, marketing, and retargeting
  8. for the purpose of including your company’s logo on our website
  9. for any other purpose disclosed by us when you provide the information
  10. if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others
  11. with your consent in any other cases

Security of Data

The security of your data is important to us. We take appropriate, commercially reasonable, steps to prevent unauthorized destruction of, disclosure of, modification of, use of, and access to your data. We limit internal access to data to those who have a legitimate business reason (such as management, legal, sales, marketing, or IT) to access it. We also limit external access to data to Service Providers who have a legitimate reason to access it. Passwords are stored securely and cannot be recovered, and lost passwords can only be reset. However, please note that 100% perfect security cannot be achieved.

To protect the privacy and security of your most sensitive data, we restrict the data that is stored on our servers. For example, your complete credit and/or debit card numbers are not stored on our servers, but are presented only to our third party payment processor. You can read about our third party payment processors in the “Payments” section.

Handling of "Do Not Track" Signals

Plat and Plat Services do not support "Do Not Track" and "Do Not Track" signals will not be honored. Therefore, even if we receive a "Do Not Track" signal, we may still continue to track you in accordance with normal practices. Please consult the privacy policies of our third party providers and services to see how they handle "Do Not Track" requests.

Third Party Tracking

We may use third party services that track your online activities, for purposes such as improving our services, analytics, advertising, marketing, ad targeting, and ad retargeting. As a result, these third parties may collect your data over time and across websites.

Service Providers

We may employ third party companies and individuals ("Service Providers"), to facilitate our Service, to provide Plat Services on our behalf, to perform services related to Plat Services, to assist us in analyzing how our Plat Services are used, and for any purpose(s) described in "Use of Data" and "Disclosure of Data". Your personally identifiable information may be shared with these third parties and Service Providers. Their handling of your information will be governed by their Privacy Policies and other agreements. These third parties and Service Providers are described in "Analytics, Advertising, Targeting, Retargeting, and Remarketing", "Payments", and "Other Service Providers." We are not responsible for the practices of, changes in the privacy policies of, and data breaches suffered by any of our Service Providers. We also do not warrant that their privacy tools, extensions, settings, and add-ons work as intended or at all. Please note that any privacy controls may apply to only one browser or device and may need to be set individually for each browser and/or device. Any information about their privacy policies, privacy tools, extensions, settings, and add-ons is for informational purposes only, and may be incorrect, incomplete, or out-of-date.

Analytics, Advertising, Targeting, Retargeting, and Remarketing

We may use third-party Service Providers to track, monitor, and analyze the use of Plat Services. We may use third-party Service Providers to manage our communications and our relationship with you. We may use third-party Service Providers to analyze the use of Plat Services, both individually and in the aggregate, including recording individual user sessions. We may use third-party services to show ads, including interest-based online advertising. We may use third-party targeting services to optimize our ad targeting based on audience attributes. We may use third-party retargeting and/or remarketing services to advertise on third party websites to you after you visited Plat Services. We and our third-party vendors may use Cookies to inform, optimize, and serve ads based on factors including your past visits to Plat Services. We and our third-party vendors may use Cookies, pixels, and/or other tracking technologies to track emails and other communications between you and us. The Service Providers that we may use for analytics, advertising, targeting, retargeting, and remarketing include, but are not limited to, the following:

Google Analytics, Ads, and Retargeting

We may use Google Analytics, Google Ads (AdWords), Google Analytics Advertising features, Google Analytics Advertising Reporting Features, Google Analytics Remarketing features, and Google Analytics' audience data. We may also use Google signals, in-page analytics, Remarketing with Analytics, Demographics and Interests reporting, Enhanced Demographics and Interests reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network Impression Reporting, and Segments. Retargeting allows us to serve ads to you on other websites after you have visited or used Plat Services.

Google Analytics is a web analytics service that tracks and reports website traffic. This data, including Cookies and Usage Data, may be shared with other Google services, both individually and in the aggregate. Google may also use the collected data to contextualize and personalize the ads of its own advertising network. We may collect any data that Google Analytics can collect and may combine some or all of this data with other data that we may have about you, individually or in aggregate.

You may opt-out of the Google Analytics Advertising Features via Google's Ads Settings, Google's Ad Settings for mobile apps, or any other means made available by or respected by Google.

You may install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Please also review Google's policy for safeguarding your data: https://support.google.com/analytics/answer/6004245

Please also review Google's partner sites privacy information: https://policies.google.com/technologies/partner-sites

For customization and options, please see the Google Ads Settings page: http://www.google.com/settings/ads

The NAI's consumer opt-out is located at: https://optout.networkadvertising.org.

Cloudflare analytics

Cloudflare analytics is a web analytics service operated by Cloudflare Inc. Please read their Privacy Policy here: https://www.cloudflare.com/privacypolicy/.

Segment.io

Segment.io is a web traffic analysis tool. Please read their Privacy Policy here: https://segment.com/legal/privacy/.

Facebook Ads, Remarketing, and Analytics

We may use Facebook services to serve, personalize, and optimize our advertising and content, include Facebook content and features, and track the usage of Plat Services.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

For customization and choices, please follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

For additional customization and choices, please see http://www.aboutads.info/choices/ or use your device settings.

For more information on Facebook's privacy practices of, please see Facebook's Data Policy: https://www.facebook.com/privacy/explanation

Taboola Ads, Targeting, Remarketing, and Analytics

We may use Taboola to deliver, target, analyze, and optimize our ads. We may also use Taboola and Taboola-compatible third-party cookies, pixels, tags, and/or similar technologies to deliver, target, analyze, and optimize our ads. Taboola may use any collected data to contextualize, personalize, and optimize the ads on its own advertising network.

Please see Taboola's Privacy Policy here: https://policies.taboola.com/en/privacy-policy/.

Please visit https://policies.taboola.com/en/privacy-policy/#user-choices-and-optout to opt out.

Outbrain Ads, Targeting, Remarketing, and Analytics

We may use Outbrain to deliver, target, analyze, and optimize our ads. We may also use Outbrain and Outbrain-compatible third-party cookies, pixels, tags, and/or similar technologies to deliver, target, analyze, and optimize our ads. Outbrain may use any collected data to contextualize, personalize, and optimize the ads on its own advertising network.

Please see Outbrain's Privacy Policy here: https://www.outbrain.com/legal/privacy.

Plase see Outbrain's Trust Center here: https://www.outbrain.com/trust-and-transparency/. This page includes Outbrain's opt out instructions.

Please visit https://my.outbrain.com/recommendations-settings/home to see your Outbrain Interest Profile and opt-out.

Fullstory

We may use Fullstory to understand how our customers interact with Plat Services, in order to improve Plat Services, by recording customer interaction sessions. Please note that Fullstory may use pixels, tags, scripts, and/or cookies.

Please see Fullstory's Privacy Policy here: https://www.fullstory.com/legal/privacy/.

Please see Fullstory's opt out here: https://www.fullstory.com/optout/.

Hunter

We may use Hunter to track our emails by using pixels and other tracking technologies.

Please see Hunter's Privacy Policy here: https://hunter.io/privacy-policy.

Streak

We may use Streak to track our emails by using pixels and other tracking technologies.

Please see Streak's Privacy Policy here: https://www.streak.com/privacy.

Third Party Targeting

We or our Service Providers may use providers such as Bombara, Acxiom, Eyeota, Exelate, and Connexity to optimize the targeting of our ads based on audience attributes.

Payments

We use third-party services for payment processing (payment processors). Our payment processors are PCI compliant.

We do not store your complete payment card details on our servers. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. They return a portion of the card information, such as the last 4 digits, the network, and the expiration date to us. Only this limited information is stored on our servers. We may also share your name, email address, and other contact information with our payment processors.

The payment processors we may work with include, but are not limited to:

PayPal or Braintree

Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

Stripe

Their Privacy Policy can be viewed at: https://stripe.com/us/privacy

Other Service Providers

We may also share your information with local government recorders, local government clerks, local government assessors, title plant operators, real estate data providers, law firms, title companies, their services, their applications, their websites, and their APIs in order to provide Plat Services and look for documents affecting you or your property.

We may also share your information with technical service providers and services that we use to contact you and other users, including marketing partners and providers of email, CRM, marketing, phone, text, and live chat solutions. We also use fonts, maps, map tiles, style sheets, scripts, and other resources hosted on third-party sites and networks. These providers may record your IP address and other system information. They may also use cookies to track usage.

Our emails are currently managed by GSuite (Google). As such, your information may be processed on and stored in servers owned and operated by Google.

We may use the Streak CRM for communicating with our customers and our partners. As such, your information may be processed on and stored in servers owned and operated by Streak or its service providers.

Plat Services are currently hosted using Amazon Web Services (AWS). As such, your information may be processed on and stored in servers owned and operated by Amazon.

In all cases their handling of your information is governed by their privacy policies and other agreements.

Links to Other Sites

Our Plat Services may contain links to other sites that are not operated by us. These links are provided for your convenience. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, terms of use, privacy policies, or practices of any third party sites or services.

Children's Privacy

Our Plat Services are not intended for use by anyone under the age of 18 ("Child" or "Children"). Our Plat Services are also not intended for use by K-12 students.

We do not knowingly collect personally identifiable information from Children under 18. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time at our sole discretion. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy.

If a revision to this Privacy Policy is material, we will make reasonable efforts to provide at least 15 days' notice, prior to any changes taking effect, unless the revision is required to respond to a time-sensitive situation, or is due to the addition of a new addition, integration, feature, product, or service. Notice may be given via email, a prominent notice on our Plat Services, and/or another method at our sole discretion. What constitutes a material change will be determined at our sole discretion.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Plat Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgement of the modifications and your consent to abide and be bound by the modified Privacy Policy.

Opt-Out from “Selling” your Information

If you do not want us to “sell” your information, please email us at privacy.opt.out@plathq.com. We will verify your request, respond to you, and stop “selling” your information within 60 days of your request.

As mentioned in “Other Service Providers,” please note that providing our service requires querying for your name, address, and other identifying information in public records and third party databases that contain public records. If you do not want us to do this, then you can request that we delete your account.

Reviewing, Correcting, and Deleting Your Information

You can review and change your information that we have stored by emailing us at privacy@plathq.com. However, we may not accommodate your request, if we, in our sole discretion, believe that it would result in incorrect data or violate any legal requirement or law.

Deleting Your Account

To delete or deactivate your account, please email us at account.delete@plathq.com.

Translation Interpretation

If you are reading this Privacy Policy in another language, you agree that the original English text shall prevail in the case of a dispute.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: privacy@plathq.com
  • By mail: 2417 Jericho Turnpike, Unit 509, New Hyde Park, NY 11040